AI+ Microsoft 365 Copilot Marketing Specialty™ eLearning
Master AI-Enhanced Marketing Excellence with Microsoft 365 Copilot.
Learn how to use AI to build smarter, more effective marketing strategies aligned with organizational goals. Discover how AI and machine learning can predict content trends, optimize messaging and improve campaign planning and delivery. Apply AI to allocate resources more effectively by matching skills, forecasting content needs and balancing team workloads. Use sentiment analysis and predictive insights to better understand customers, identify potential risks early and strengthen marketing governance. Finally, learn to turn marketing data into actionable insights through AI-powered dashboards, real-time market analysis and automated campaign performance reporting, enabling faster and better-informed marketing decisions.
- Leer in je eigen tempo, waar en wanneer jij wilt
- Betalen op factuur, annuleren volgens heldere voorwaarden
- Ook incompany voor je hele team
Ruim 5.000 cursisten per jaar volgen een training bij ons
Voor wie
Voor wie is deze training
Marketing Leaders & Managers: Ideal for marketing heads and managers who want to modernize their campaigns using AI, enabling smarter decision-making, personalized strategies, and data-driven customer insights.
Marketing Strategists & Campaign Managers: For professionals managing multiple marketing campaigns who aim to use AI for intelligent content creation, scheduling optimization, and performance forecasting.
Data Analysts & Marketing Researchers: Designed for professionals responsible for analyzing market trends and consumer behavior, seeking to leverage AI for data analysis, personalization, and predictive insights.
Digital Transformation Leaders: Great for professionals driving digital or AI transformation initiatives, looking to seamlessly integrate AI tools into marketing operations and enhance overall strategy.
AI & Analytics Professionals in Marketing: Perfect for analysts and AI practitioners looking to apply machine learning, predictive analytics, and automation to marketing campaigns and customer engagement.
De training
Dit leer je tijdens de training
Praktijkgericht, met een trainer die zelf in het veld werkt. Geen theorie om de theorie.
Na deze training
Wat deze training je oplevert
- AI-Powered Marketing Leadership: Lead marketing strategies using AI-driven insights and tools for smarter campaigns.
- Smarter Content Creation: Automate content generation and refine messaging for greater audience engagement.
- Optimized Customer Interaction: Use AI to improve customer experiences and interactions across digital platforms.
- Future-Ready Career Growth: Prepare for future roles in AI marketing with innovative skills that drive efficiency and strategic growth.
Inhoud
Het programma
- 1.1 The Rise of AI in Marketing
- 1.2 Meet Microsoft 365 Copilot for Marketing
- 1.3 Copilot & Microsoft Graph: Secure Brand and Data Integration
- 1.4 Intro to Responsible AI in Marketing
- 1.5 Case Study: Pulse Creative Agency
- 2.1 Introduction to Microsoft 365 Copilot
- 2.2 Creating Ad Copy and Campaign Messages
- 2.3 Campaign Presentation Design
- 2.4 Blog & Social Media Content Creation
- 2.5 Case Study: BrandHive
- 3.1 Generating A/B Testing Variations
- 3.2 Personalized Email Campaigns
- 3.3 Using Copilot for Market Trend Analysis
- 3.4 Case Study: FreshWave Foods
- 4.1 Introduction to Copilot Studio
- 4.2 Designing a Content Request Agent
- 4.3 Building a Brand Guidelines Q&A Agent
- 4.4 Case Study
- 5.1 Prompt Refinement for Tone and Messaging
- 5.2 Integrating Copilot with Analytics Dashboards
- 5.3 Case Study: AdSphere
- 6.1 Principles in Practice
- 6.2 Data Protection & Compliance
- 6.3 Bias, Hallucination & Human Oversight
- 6.4 Operationalizing Responsible AI
- 7.1 Introduction and Aim of the Capstone
- 7.2 Project Overview and Learning Objectives
- 7.3 Tools Used
- 7.4 Detailed Step-by-Step Hands-On Guide
- Microsoft 365 Copilot
- Microsoft Copilot Studio
- Azure OpenAI Service
- Microsoft Graph
- Power BI
- Docker
- Jenkins
- Amazon Web Services (AWS)
- Google Cloud
- IBM Cloud
- Microsoft Entra ID
- Microsoft Azure
- Microsoft Purview
- Power Automate
- Terraform
- Kubernetes
- GitHub Actions
- Ansible
- Prometheus
- Grafana
Praktisch
Goed om te weten
Lesmethode
Kenmerken
Online proctored exam included, with one free retake.
Exam format: 50 questions, 70% passing, 90 minutes, online proctored exam
Access to all materials and exams is provided for 365 days after delivery.
Voorkennis
- A basic understanding of AI tools and their applications in marketing, proficiency in Microsoft 365 tools and functionalities, a solid foundation in core marketing principles and strategies, the ability to analyze and interpret marketing data, and familiarity with digital content creation and marketing tools.
Inschrijven
Alles op een rij
AI+ Microsoft 365 Copilot Marketing Specialty™ eLearning
- Betalen op factuur mogelijk
- Verschuiven of annuleren volgens onze voorwaarden
- Ook incompany voor je hele team via maatwerk
Zekerheid
Inschrijven zonder verrassingen
Heldere voorwaarden
Verschuiven of annuleren doe je volgens onze algemene voorwaarden. Geen kleine lettertjes achteraf.
Hulp bij je keuze
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Ook incompany
Elke training kan op maat voor je hele team, bij jullie op locatie of virtueel. Lees meer.
Veelgestelde vragen
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