AI+ Microsoft 365 Copilot Marketing Specialty™
Master AI-Enhanced Marketing Excellence with Microsoft 365 Copilot
- AI-Powered Marketing Strategy: Learn to align AI-driven marketing initiatives with organizational goals, optimizing customer engagement and maximizing business value across marketing campaigns.
- Predictive Content Creation & Campaign Design: Leverage machine learning and AI tools to predict content trends, optimize messaging, and streamline campaign scheduling for improved delivery and results.
- AI-Driven Marketing Resource Optimization: Utilize AI to match skills, forecast content needs, and balance workloads, improving productivity, reducing costs, and preventing burnout within marketing teams.
- Proactive Customer Insights & Risk Management: Implement AI-powered sentiment analysis and predictive risk detection to identify potential issues in real-time, enhance customer interactions, and strengthen marketing governance.
- Intelligent Analytics & Decision Support: Build AI-driven marketing dashboards, perform real-time market trend analysis, and automate campaign performance summaries to generate actionable insights from raw marketing data.
Duur: 1 dagen
- Marketing Leaders & Managers: Ideal for marketing heads and managers who want to modernize their campaigns using AI, enabling smarter decision-making, personalized strategies, and data-driven customer insights.
- Marketing Strategists & Campaign Managers: For professionals managing multiple marketing campaigns who aim to use AI for intelligent content creation, scheduling optimization, and performance forecasting.
- Data Analysts & Marketing Researchers: Designed for professionals responsible for analyzing market trends and consumer behavior, seeking to leverage AI for data analysis, personalization, and predictive insights.
- Digital Transformation Leaders: Great for professionals driving digital or AI transformation initiatives, looking to seamlessly integrate AI tools into marketing operations and enhance overall strategy.
- AI & Analytics Professionals in Marketing: Perfect for analysts and AI practitioners looking to apply machine learning, predictive analytics, and automation to marketing campaigns and customer engagement.
- AI-Powered Marketing Leadership:Lead marketing strategies using AI-driven insights and tools for smarter campaigns.
- Smarter Content Creation: Automate content generation and refine messaging for greater audience engagement.
- Optimized Customer Interaction:Use AI to improve customer experiences and interactions across digital platforms.
- Future-Ready Career Growth: Prepare for future roles in AI marketing with innovative skills that drive efficiency and strategic growth.
Inhoud
Module 1: Introduction to Microsoft 365 Copilot & AI in Marketing
- 1.1 The Rise of AI in Marketing
- 1.2 Meet Microsoft 365 Copilot for Marketing
- 1.3 Copilot & Microsoft Graph: Secure Brand and Data Integration
- 1.4 Intro to Responsible AI in Marketing
- 1.5 Case Study: Pulse Creative Agency
Module 2: Core Copilot Skills for Marketing
- 2.1 Introduction to Microsoft 365 Copilot
- 2.2 Creating Ad Copy and Campaign Messages
- 2.3 Campaign Presentation Design
- 2.4 Blog & Social Media Content Creation
- 2.5 Case Study: BrandHive
Module 3: Advanced Copilot Applications in Marketing
- 3.1 Generating A/B Testing Variations
- 3.2 Personalized Email Campaigns
- 3.3 Using Copilot for Market Trend Analysis
- 3.4 Case Study: FreshWave Foods
Module 4: Copilot Studio Agent for Marketing
- 4.1 Introduction to Copilot Studio
- 4.2 Designing a Content Request Agent
- 4.3 Building a Brand Guidelines Q&A Agent
- 4.4 Case Study
Module 5: Optimizing Copilot in Marketing
- 5.1 Prompt Refinement for Tone and Messaging
- 5.2 Integrating Copilot with Analytics Dashboards
- 5.3 Case Study: AdSphere
Module 6: Responsible AI with Copilot — Policy, Safety & Trust
- 6.1 Principles in Practice
- 6.2 Data Protection & Compliance
- 6.3 Bias, Hallucination & Human Oversight
- 6.4 Operationalizing Responsible AI
Module 7: Capstone Project — End-to-End Marketing with Copilot
- 7.1 Introduction and Aim of the Capstone
- 7.2 Project Overview and Learning Objectives
- 7.3 Tools Used
- 7.4 Detailed Step-by-Step Hands-On Guide
Tools you will explore
- Microsoft 365 Copilot
- Microsoft Copilot Studio
- Azure OpenAI Service
- Microsoft Graph
- Power BI
- Docker
- Jenkins
- Amazon Web Services (AWS)
- Google Cloud
- IBM Cloud
- Microsoft Entra ID
- Microsoft Azure
- Microsoft Purview
- Power Automate
- Terraform
- Kubernetes
- GitHub Actions
- Ansible
- Prometheus
- Grafana
Lesmethode
Instructor-led OR Self-paced course + Official exam + Digital badge
Kenmerken
Online proctored exam included, with one free retake.
Exam format: 50 questions, 70% passing, 90 minutes, online proctored exam
Access to all materials and exams is provided for 365 days after delivery.
Voorkennis
- A basic understanding of AI tools and their applications in marketing, proficiency in Microsoft 365 tools and functionalities, a solid foundation in core marketing principles and strategies, the ability to analyze and interpret marketing data, and familiarity with digital content creation and marketing tools.
€ 895,00
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